ABOUT MICHELLE VINK
Brand Strategist + Communications Consultant
Michelle Vink is a brand strategist and communications consultant specializing in beauty, wellness, medical aesthetics and luxury travel.
She is the founder of Vink Studio, an independent brand strategy and communications consultancy, and the creator of House/Vink and Off Duty Beauty Edit.
Her work connects brand strategy, positioning, public relations, marketing, creative direction and storytelling to build brands that are clear, relevant and distinctive.
BACKGROUND
Michelle began her career in luxury beauty and retail, with experience connected to brands and retailers including Lancôme, Jo Malone, Saks Fifth Avenue and Neiman Marcus.
That foundation shaped her understanding of luxury branding, consumer behavior and the role that storytelling, service and experience play in building brand perception.
She later founded VinkMedia, a Los Angeles-based boutique agency working across public relations, marketing, brand strategy, experiential campaigns and content.
Her work has since expanded across beauty, aesthetics, wellness, design, hospitality and destination marketing.
VINK STUDIO
Today, Michelle works directly with brands, founders, physicians, experts and destinations through Vink Studio.
The consultancy focuses on:
Brand Strategy + Positioning
PR + Communications
Founder + Expert Positioning
Marketing Strategy
Creative Direction
Content + Storytelling
Her approach is intentionally integrated: understand the business and positioning first, then determine how PR, marketing, content and creative should work together.
SELECTED EXPERIENCE
Michelle's experience spans established brands, entrepreneurial businesses, experts and international organizations.
Selected work includes Caesarstone, Iceland Naturally, Lift MD Aesthetics and Garo Kassabian, MD, FACS, alongside experience across luxury beauty, lifestyle, wellness and travel.
CURRENT VENTURES
VINK STUDIO
Brand strategy, PR + communications for beauty, wellness and luxury travel.
HOUSE/VINK
An art and design studio focused on sculptural objects, hand-blown glass and functional art.
OFF DUTY BEAUTY EDIT
A personal beauty and wellness platform exploring aging, aesthetics, treatments, products and reinvention from both an industry and firsthand perspective.