EVERYTHING
COMMUNICATES.
Ideas. Images. Objects. Experiences.
Michelle Vink is a multidisciplinary creative working across brand strategy, creative direction, content, design and fine art—using different mediums to tell stories, shape perception and create connection.
Explore Ventures→
One point of view. Many mediums.
Michelle’s career has moved fluidly between strategy and creating—from public relations, brand positioning and creative direction to graphic design, photography, content creation, oil and acrylic painting, and collaborative glass work.
Each discipline informs the next.
A background in storytelling sharpens the art.
An artist’s eye strengthens the strategy.
Design brings structure to both.
The medium changes. The intention remains the same: create something that connects.
VENTURES
Different expressions. One point of view.
My work moves between strategy, creativity and culture through three distinct ventures.
VINK STUDIO
Brand Strategy + Communications
Vink Studio is my independent brand strategy and communications consultancy working with brands, founders, physicians, experts and destinations across beauty, wellness and luxury travel.
The work spans brand positioning, messaging, PR and communications, marketing strategy, content and creative direction.
HOUSE/VINK
Art + Design Studio
House/Vink is an art and design studio exploring sculptural objects, hand-blown glass and functional art for contemporary interiors.
Rooted in a shared interest in architecture, material, form and craftsmanship, the studio brings a more tactile expression to my broader creative practice.
OFF DUTY BEAUTY EDIT
Beauty · Aging · Wellness · Reinvention
Off Duty Beauty Edit is my personal beauty and wellness platform exploring aesthetics, aging, treatments, products and reinvention through both an industry-insider and firsthand perspective.
What began with documenting my own facelift journey is evolving into a broader edit of the products, experts, treatments and experiences I genuinely find worth sharing.
EXPERIENCE
Built across brands, industries and disciplines.
Before Vink Studio, I founded and led VinkMedia, a Los Angeles-based boutique agency working across public relations, brand strategy, marketing, experiential campaigns, content and production.
That experience shaped the way I still work today: I don’t see PR, marketing, branding and content as separate disciplines. I look at how they work together to influence perception.
My career has crossed:
Beauty + Skincare
Medical Aesthetics + Wellness
Luxury + Lifestyle
Travel + Destinations
Design + Interiors
Selected experience includes work with brands, organizations and experts including Caesarstone, Iceland Naturally, Lift MD Aesthetics and Garo Kassabian, MD, FACS, alongside experience in luxury beauty and retail.
VIEW EXPERIENCE →
HOW I WORK
See the whole picture.
Strong brands are rarely built one tactic at a time.
Positioning informs the story.
The story informs communications.
Communications shape content.
And every touchpoint should reinforce the same idea.
My role changes depending on what a business needs.
Sometimes that means defining the strategy.
Sometimes it means leading communications, PR or positioning.
Sometimes it means connecting agencies, internal teams and creative partners.
And sometimes it means being close enough to the work to help execute it.
Strategy when you need direction.
Leadership when you need someone to own it.
Execution when the work needs to get done.
